Twilight insanity at Borders

What with the opening of New Moon (in the movie theater next to my store, no less), Twilight insanity has been renewed at Borders. The books have been HUGE sellers, of course, but the promotional items have gone a little too far...

The stuff comes in three varieties:

1.) This has nothing to do with New Moon, but let's slap on the movie title!

2.) Who wouldn't want to walk around/sleep in something with a creepily huge oily Robert Pattinson face on it?

3.) Well... actually I find these kind of amusing, vampire bloodsucking and all.

Blah... at least it's all good for sales, right?